NISSAN GT-R PRESS LAUNCH
In the first 8 days of July, Nissan brought 3 groups of around 10 journalists each from the EU, USA and China to Berlin to take part in a very special experience. Each group was hosted for 3 days, on which the first day consisted of presentations and informative facts about the car and brand in the Sheraton hotel. On the second day things got exciting, when all the guests had the opportunity to drive directly from the hotel, through Berlin and to the test drive circuit (Euro Speedway Lausitz). This gave guests the chance to experience Berlin city, as well as then speeding things up at the driving circuit, after a brief safety instruction.
A lounge was set up, providing guests with a resting facility with snacks and beverages, as well as Q&A for any questions regarding the car. This area was set up and decorated to fit well with the brand as well as provide a sleek and comfortable aesthetic for all the guests.
At a glance
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