PEUGEOT

Product launch for the French car maker with more than 5.000 guests in a week of test drives

PEUGEOT

Take 300 brand new cars in a disused airport, about 1.000 journalists from the international press eager to test them, add hotel management and city tours, finalize with a dinner with wow factor entertainment and a car showroom. Repeat every day for five days with as many back-to-back groups and you have the event that we organized for the Peugeot 208 car launch.

At a glance