We started our collaboration with the British clothing brand for the opening of their world biggest flagship store in Berlin and we ended up organizing for them a cool series of summer events.


The British clothing brand Superdry opened in Berlin their biggest flagship store and we collaborated with them to make the opening event both fun and engaging for the new customers.

The event ran all day long with a lineup of four well known local DJs and an international beatboxer that rocked the outdoor terrace of the store.

The client wanted to transmit the street style inspiration of the brand so we organized for them a graffiti battle and a graffiti workshop where customers could express their creativity with spray cans. Along with music and graffiti there were giveaways and drinks from local producers like Berliner Winter, Brlo and The Barn.

An estimated 2000 customers visited the store on the opening day.

Discover the Superdry Summer Series

At a glance

Store visitors
  • Around 2.000
  • 3 DJS
  • 1 Beatboxer
Graffiti t-shirts given away
  • 250
Highlight act
  • Graffiti battle
Ambassador car
  • Vintage Mini Cooper