SUPERDRY SUMMER SERIES

Series of 4 events in Berlin that saw everything from laser machines to international pioneering DJs.

SUPERDRY SUMMER SERIES

After our very successful first collaboration (see the Superdry Store Opening) Superdry called us to support them again with a series of events aimed to strenghten their brand awareness.

Part of a greater world campaign, the Berlin Summer Series was composed by 4 events, three in-store and one off-store, bringing alive the brand core values together with the campaign  summery taste. We started with the proposal of event concepts suitable for the goal based on our broad local knowledge and trying to offer unique experiences.

  • The result was an entertaining mix spread over two months with:
  • two small in-store events with DJ set and laser product customization (yes, laser, how cool is that?);
  • one off-store event held at the Prince Charles club in Kreuzberg with a lineup of international DJs including the house music pioneer Marshall Jefferson;
  • a final main in-store event with street food, drinks, DJs, graffiti and a proper dance battle (is something missing here?)

The result was a spike in store visitors and in social media engagement that once again hit the goal.

At a glance

Number of events
  • 4
Locations
  • Superdry Berlin Ku'damm
  • Prince Charles Club
Store visitors on peak day
  • Around 5.000
Music genres
  • House
  • Hip Hop
Lasered gifts
  • More than 300
Dance battle participants
  • 16